Shane is the founder of Whylite Fitness Studio, a competitive body builder, and ACE certified trainer. A former manager in the oil industry, Shane left the oilfield a few years ago to pursue his passion for fitness. Shane is a proud husband and father and enjoys running his fitness studio with his wife. Here’s his story!
What is the current role/passion/project you find yourself in?
I’m the founder of Whylite Fitness Studio, a private fitness training studio that provides training only, unlike your typical fitness facility that charges a membership. Our clients only access the studio for one-on-one training purposes. As a personal trainer in the fitness industry, I discovered that a good percentage of the clients that buy personal training, do not actually train in the gym on their own, and being charged for a membership in addition to training costs has a negative impact on these clients. It’s my belief that if someone buys training, then the trainer or facility should provide the equipment needed to train these clients at no extra cost. I also feel training sessions are extremely overpriced and that so many that need support in order to improve their fitness and health, and they often miss out on training opportunities due to personal financial constraints. Thus, the studio’s concept was born; affordable training, in a private setting, with no membership or hidden fees.
How did you come to be where you are now?
My professional career began in the retail business at Costco, where I spent 11.5 years. Then, I tempted fate in the oilfield industry, where I expanded my education and acquired a business degree. I started weight training at the age of 14 years old, and thanks to the salary structure of the oilfield industry I was able to afford personal training and built a physique worthy of competing in bodybuilding competitions. After more than 16 years of managing businesses in the oilfield I was laid-off after an industry slowdown. This obstacle gave me the opportunity to pursue my passion in fitness and I started the process of becoming a certified trainer. Six months after leaving the oilfield industry I had acquired a diploma in personal training and was ACE Certified. For 2.5 years after that, I worked for two big box gyms; Powerhouse and LA Fitness, and during the last year at LA Fitness I built the Whylite Fitness Studio.
What are your goals/hopes/plans for the future?
Due to the success of the current studio, plans are in place to expand and build more studios. I also am planning on exploring franchising the studio concept.
What does growth mean to you?
For me growth means more studios and an expansion of the Whylite Fitness Studio brand on social media. In addition, having more and more folks benefiting from the studio’s offerings and progressions in their fitness goals.
What piece of advice or request do you have for our readers before you leave?
When building a business, you have to be passionate about what you are doing and have patience. Remember the reasons why you started and be steadfast in those reasons. If it’s not about your client and for your client you will most likely fail.
Did you ever have a make-or-break moment where you had to risk it all?
When I started the business, we began advertising, but we couldn’t get any traction. I was working full-time at LA Fitness and part time at Costco just to make ends meet. At this time, I was considering opening a studio in the city of Edmonton, because I thought that the reason I was not making my country studio work was due to lack of population. I then decided that if I couldn’t make the concept work where I had it, I would never make it work in a populated area. I made one last ditch effort and tried advertising on “buy-and sell-groups” on social media. The concept took off and we have had to expand from 426 ft2 of workout space to 1065 ft2 of workout space.
How have you been helped along your journey?
My wife has been an amazing support. When I was working other jobs, she was training clients in the studio.
What do you do to take care of yourself?
I continue to work out 5 days a week. Every weekend I also make a point of taking my wife out on dates. Now that I work from home, my schedule is quite relaxed, so I am able to rest whenever I need to.
What habits or skills are you hoping to develop in the future?
I want to continue to educate myself on areas in the fitness industry that I have not mastered. I am currently taking a course on exercises that fix postural misalignments and reduce pain.
In an alternate dimension, every job pays the same. With that in mind, what career would you pursue?
I am currently doing exactly what I wanted to do since I was 14 yrs old.
If you could tell your 14-year-old self one piece of life advice, what would it be?
I wouldn’t tell him anything, in fear of messing up where I am today. I believe I am where I am because of my life experiences and lessons, and I wouldn’t want to change a thing.
If you have nothing on your schedule or an unexpected quiet moment, how do you choose to use your time?
Unexpected free time is either spent sleeping, if I am tired, or getting tasks done that are scheduled to be completed. This way I get the rest I need, and I can schedule the time I had set aside for tasks for something fun.
How do you overcome obstacles?
With undying perseverance – I believe that everything can be overcome, you simply have to outlast it.
What’s one thing you haven’t done yet, but will do before you die?
I have pretty much destroyed my bucket list already.
Where can our readers find you?