Gabe Gordon is the co-founder of Reach Agency. He’s spent 15 years doing cool things with brands like General Motors, the NFL, Walmart, Pepsi Co., Nestle. In this interview, Gabe and Nate talk about how Gabe got into content marketing, his experience at William Morris, and how he started up Reach. Gabe also discusses how Reach came up with the idea to use influencers as content creators, not just for their audience.
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